Sunday, March 13, 2011

Red Cross on White Day

Japan traditionally celebrates a cool holiday March 14th, White Day. A month after receiving gifts of chocolate from women on Valentine's Day, men return the favor with white chocolate, lingerie, etc. Dark chocolate is okay now, too. It all started with a marshmallow manufacturer drumming up business, then it was endorsed by the National Confectionery Industry Association about 30 years ago. Sort of a Hallmark Holiday, but what the hell, why not give it some real meaning: If you don't have someone to give chocolate this White Day (or even if you do), why not donate a little something Monday to help the people in Japan? One easy way to give $10 to help the recovery effort: text the keyword REDCROSS to 90999. Read the details on the Red Cross page.

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